We’re back on the restaurant loyalty beat this week with Abhinav Kapur, who’s led Bikky for nearly a decade. In this episode, we talk about developing loyal diners, email (and text!) marketing, and “tendies” from a new KFC spinoff, whatever those are.
Topic Time Stamps:
1:36: More generative AI chat (and some shade)
4:26: Brandon plugs his appearance on a different podcast. (What’s a tendie?!)
6:34: Welcome, Abhinav! What’s Bikky? And how has it evolved over the last decade?
12:51: What makes a loyal guest? Who comes back? Why?
19:30: Email marketing, email open rates, email conversion rates
20:45: Back to “tendies” at Saucy, a tech-infused KFC spin-off in Orlando
25:30: A detour to talking about facial recognition in kiosks and biometrics
28:00: What do the next 12-24 months in restaurant loyalty look like?
31:57: Which is more valuable to a restaurant: a phone number or an email address?
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