How the Korean fried chicken brand is breaking franchise records with tech upgrades (think kiosks), bold flavors, and a fresh take on catering.
Author: Corey Hines
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Fast-Casual Franchisee Grows to Four SoFresh Stores in Region
As a result of streamlining operations with the kiosks, Wolf says he needs about five total employees, in comparison to Westchase, where he needed 20 at the start.
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Tech Provider Bite Wants to Bring a Human Touch to Kiosks
Bite’s ordering software is designed to delight customers with things like secret menus and surprise freebies. It was just named one of the world’s most innovative companies.
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Bite Has Been Named One of Fast Company’s Most Innovative Companies in 2025!
Bite has been named to Fast Company’s 2025 list of the most innovative companies in restaurants, dining, and food services includes Cava, Wonder, Wingstop, Dig, Bite, and more.
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Bonchon Opens 150th US Store & Introduced New Bite Kiosks
Bonchon, a global leader in Korean fried chicken, announces a franchise milestone with its 150th U.S. store opening in February. The restaurant brand anticipates that technology adoption will increase with many existing and new stores introducing kiosks. Through its partnership with Bite, Bonchon’s kiosks give customers a user-friendly, intuitive ordering experience. In tests, kiosk orders resulted in higher check totals and more satisfied guest experiences.
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Portillo’s, Like Usual, Charts a Fresh Path with Guest Loyalty
The one-two punch of a new app-less loyalty program combined with the recent deployment of ordering kiosks
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The Simmer Podcast—Zach Goldstein Founder and CEO, Thanx
Zach Goldstein is optimistic about the year ahead for restaurants. As founder and CEO of Thanx, a leading guest engagement platform for restaurants, Zach is known for his honest and sometimes provocative takes on the future of the industry. In this episode, we tackle hot topics in restaurant loyalty, including personalization, advertising, guest retention, and AI.
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Boosting Restaurant Experience Through Tech: Bite CEO Brandon Barton at Nasdaq
IPO Edge hosted a fireside chat at Nasdaq MarketSite with Brandon Barton and Jarrett Banks where they discussed the company’s proprietary AI technology, Bite Lift, and how it increases average check size, the launch of a kiosk-only Secret Menu in partnership with Big Chicken and Shaquille O’Neal, among other topics.
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SoFresh Sees Increase in Custom Orders, Lower Employee Turnover with Kiosks from Bite
Overview
SoFresh is a disruptor in the fast-casual fresh food movement that has been fighting the healthy fight amongst the traditional restaurants in the market. They currently have 14 restaurant locations across the northeastern region and Florida, with 15 new stores scheduled in the near future. SoFresh offers bowls, wraps, salads, smoothies, and more, using only the freshest and highest quality ingredients.
The Challenge
SoFresh wanted to alleviate its labor shortage issues while still providing a valuable guest experience. The team’s priorities included high expectations for the guest experience, sleek presentation, and ease of use. Many of their menu items have a long list of modifiers that could create a complex custom-built ordering scenario, so the solution needed to make it convenient for the best guest experience.
The Solution
SoFresh deployed the Elo 22” Wallaby touchscreen solution with Bite’s Intelligent AI Software. The custom natural wood millwork, hardware, and bright interactive software meet their brand’s standards and integrate into systems already in place to help drive throughput and efficiency, create brand loyalty, and increase check averages.
The Results
An easy integration and seamless transition that was easy to deploy with low operational overhead.
Business Goals
- Increased customized orders
- Lower employee turnover rate
- Better overall work environment
- Store expansion made easy
“Kiosks are a no-brainer for any fast-casual
restaurant!”
-John Williams, Partner, and VP of Restaurant Operations -
Bite Delivers AI-Powered Kiosks To Diners
Brandon Barton, CEO of Bite, explains why the company’s self-ordering kiosks are taking over restaurants across the country and how they are helping Dig.