The one-two punch of a new app-less loyalty program combined with the recent deployment of ordering kiosks
Author: Corey Hines
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The Simmer Podcast—Zach Goldstein Founder and CEO, Thanx
Zach Goldstein is optimistic about the year ahead for restaurants. As founder and CEO of Thanx, a leading guest engagement platform for restaurants, Zach is known for his honest and sometimes provocative takes on the future of the industry. In this episode, we tackle hot topics in restaurant loyalty, including personalization, advertising, guest retention, and AI.
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Boosting Restaurant Experience Through Tech: Bite CEO Brandon Barton at Nasdaq
IPO Edge hosted a fireside chat at Nasdaq MarketSite with Brandon Barton and Jarrett Banks where they discussed the company’s proprietary AI technology, Bite Lift, and how it increases average check size, the launch of a kiosk-only Secret Menu in partnership with Big Chicken and Shaquille O’Neal, among other topics.
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SoFresh Sees Increase in Custom Orders, Lower Employee Turnover with Kiosks from Bite
Overview
SoFresh is a disruptor in the fast-casual fresh food movement that has been fighting the healthy fight amongst the traditional restaurants in the market. They currently have 14 restaurant locations across the northeastern region and Florida, with 15 new stores scheduled in the near future. SoFresh offers bowls, wraps, salads, smoothies, and more, using only the freshest and highest quality ingredients.
The Challenge
SoFresh wanted to alleviate its labor shortage issues while still providing a valuable guest experience. The team’s priorities included high expectations for the guest experience, sleek presentation, and ease of use. Many of their menu items have a long list of modifiers that could create a complex custom-built ordering scenario, so the solution needed to make it convenient for the best guest experience.
The Solution
SoFresh deployed the Elo 22” Wallaby touchscreen solution with Bite’s Intelligent AI Software. The custom natural wood millwork, hardware, and bright interactive software meet their brand’s standards and integrate into systems already in place to help drive throughput and efficiency, create brand loyalty, and increase check averages.
The Results
An easy integration and seamless transition that was easy to deploy with low operational overhead.
Business Goals
- Increased customized orders
- Lower employee turnover rate
- Better overall work environment
- Store expansion made easy
“Kiosks are a no-brainer for any fast-casual
restaurant!”
-John Williams, Partner, and VP of Restaurant Operations -

Bite Delivers AI-Powered Kiosks To Diners
Brandon Barton, CEO of Bite, explains why the company’s self-ordering kiosks are taking over restaurants across the country and how they are helping Dig.
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From Hidden Menus to Silly GIFs, Fast Food Kiosks are Getting a Fun Rebrand
Shaquille O’Neal’s fast casual chain, Big Chicken, is leading the charge on making ordering at the kiosk a lot more entertaining.
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Portillo’s Launches First Kiosk Test in Chicago Market
Portillo’s Inc. has launched its first kiosk prototype with Bite in its home Chicago market and plans to expand it.
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Bite Execs Talk Technology And Accessibility In The Food Industry In Interview
Learn about the streamlined ordering process at California Fish Grill with the use of kiosks. Bite’s technology aims to make ordering more efficient and accessible for all, offering features like language options, screen readers, and adjustable kiosks.
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Thanx Announces Strategic Partnership with Bite
Thanx, a leading guest engagement and retention platform for restaurants, announced a strategic partnership with Bite, the leading provider of intelligent kiosk solutions for fast-casual and quick-service restaurants.
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California’s $20 Minimum Wage Spurs Kiosk Demand at Fast Food Restaurants
Quick-service chains in California are turning to automation tools to boost revenue and cut labor costs in response to the new wage increase.
