For nearly 50 years, a famous West Coast chain has served tasty, fresh sandwiches for customers in more than 200 locations across five states. The restaurants are known for delivering quality ingredients, generous portions, and bold flavors.
The Challenge
Recent increased consumer demand for convenience has put pressure on their leadership to reevaluate their traditional service model, resulting in the company’s embrace of technology to modernize the brand and make their business more accessible and efficient. To do so, self-service kiosks needed to be evaluated. When switching to a model that included self-service kiosks, the business needed to utilize software that was already integrated with their existing tech stack to ensure a seamless transition and avoid further complicating their operations.
The Solution
The restaurant chose Bite for its industry-leading kiosk software. The product is well-designed, scalable, and the system is stable. Bite’s technology leverages a unique machine-learning algorithm that learns from aggregate data. The algorithm provides guests with intelligent menu recommendations based on combinations of items that guests typically order.
The Results
37% of customers utilize the kiosks for ordering, resulting in higher average checks.
Kiosks lowered food costs, saving the restaurant thousands over the course of the year.
Implementing kiosks greatly improved order accuracy, eliminating unnecessary food waste.
The average check size increased versus cashier sales, positively impacting the chain’s bottom line.
With customer orders being placed via the kiosk, speed line efficiency was maximized.
“In a lot of cases, the kiosk is really the customer’s first digital impression of our brand. It’s incredibly important to us that customers have a good personal experience when they first touch the kiosk, because it’s in that moment that they begin to build a relationship with the brand,” — VP of IT of West Coast Sandwich Chain
The lunch rush at your favorite quick-service restaurant used to mean one thing: long lines and impatient customers checking their watches. But walk into most modern QSR locations today, and you’ll notice something different. Self-service kiosks have become the new front line, transforming how customers order and how restaurants operate.
The numbers tell a compelling story. Recent research reveals that 76% of kiosk-enabled restaurants have successfully reduced wait times, addressing what has historically been one of the biggest pain points in fast casual and quick-service restaurant operations. As the industry continues to evolve, self-service kiosks aren’t just a trendy addition—they’re becoming essential infrastructure for competitive restaurants.
The Economic Case for Kiosks Is Stronger Than Ever
The global self-service kiosk market demonstrates just how rapidly this technology is being adopted. After reaching $34.4 billion in 2024, the market is projected to hit $37.2 billion this year, with a compound annual growth rate of 10.9% expected through 2030. These aren’t just vanity metrics—they reflect a fundamental shift in how restaurants are investing in their operations.
Chris Allen, Research Director at RBR Data Services, puts it plainly: “With hospitality overheads continuing to skyrocket globally and minimum wage increases planned in many developed countries, restaurant chains of all sizes will introduce kiosks or expand existing rollouts as a way of rationalizing their operations and boosting transaction values.”
But the story goes beyond simple cost reduction. Restaurants are discovering that self-service kiosks deliver measurable improvements across multiple operational metrics that directly impact both the bottom line and customer satisfaction.
Three Key Benefits Driving Adoption
Dramatically Reduced Wait Times
The most immediate impact of self-service kiosks is speed. Research shows these systems reduce total order time by nearly 40%—a game-changing improvement during peak hours. When customers can walk up to available kiosks instead of waiting in a single queue, the entire flow of the restaurant improves.
This isn’t just about moving people through faster. Reduced wait times mean happier customers, higher table turnover, and the ability to serve more guests during critical lunch and dinner rushes without adding square footage or expanding the physical footprint.
Increased Check Sizes
Perhaps surprisingly to some operators, 67% of restaurants with kiosks report increased check sizes. The reason is straightforward: digital interfaces are excellent at suggesting add-ons, upgrades, and complementary items without the social pressure that sometimes makes customers hesitate to customize their orders with human cashiers.
Kiosks never forget to suggest dessert, never get too busy to mention limited-time offers, and present upsells in a visually appealing way that feels less like sales pressure and more like helpful suggestions. The result is more revenue per transaction without requiring additional labor.
Improved Order Accuracy
Order accuracy might be the most underrated benefit of self-service technology. With 69% of kiosk-enabled restaurants reporting improved accuracy, the impact extends beyond just getting orders right the first time. Fewer mistakes mean less food waste, fewer remakes, reduced customer service issues, and better overall guest experiences.
When customers input their own orders, see visual confirmations of their selections, and can review everything before finalizing, the chances of miscommunication drop dramatically. No more misheard special requests or confusion about modifications.
Why Restaurant Wait Times Matter More Than Ever
In today’s competitive dining landscape, wait times have become a critical differentiator. Customers have more choices than ever, and they’re increasingly willing to take their business elsewhere if service feels too slow. Social media amplifies both positive and negative experiences, meaning a reputation for long lines can spread quickly.
Self-service kiosks address this pain point while simultaneously freeing staff to focus on food preparation, quality control, and customer service for those who need assistance. The technology doesn’t replace human workers—it redeploys them to higher-value activities that genuinely require a human touch.
Choosing the Right Kiosk Solution
Not all self-service kiosks deliver the same results. The best solutions combine intuitive user interfaces that require minimal learning curve with enterprise-grade reliability that ensures consistent uptime during your busiest hours. Restaurant operators need QSR technology that integrates seamlessly with existing POS systems, supports their specific menu complexity, and provides the analytics to continuously optimize performance.
Modern kiosk solutions like Bite are designed specifically to deliver the outcomes that matter most: reduced wait times, increased revenue per order, and improved accuracy. With proven results across thousands of restaurant locations, the right kiosk platform becomes a strategic asset rather than just another piece of hardware.
The Future of Restaurant Operations
As the data makes clear, self-service kiosks have moved from experimental technology to operational necessity. The 76% of restaurants seeing reduced wait times, the 67% enjoying larger check sizes, and the 69% experiencing better order accuracy aren’t outliers—they’re the new standard for forward-thinking operators.
For restaurants still on the fence about adopting kiosk technology, the question isn’t whether to implement self-service ordering, but rather when and with which solution. The competitive advantages are too significant to ignore, and customers increasingly expect the option to order on their own terms.
In 2025 and beyond, cutting wait times isn’t just about speed—it’s about building a restaurant operation that meets modern customer expectations while creating a more sustainable and profitable business model.
Former restaurant executives make great restaurant technology executives. Why? They’ve seen the full picture. Before Justin Falciola joined Deliverect, he was a prospect, spending years working in tech at Papa John’s and later CKE Restaurants, parent company of Carl’s Jr. and Hardee’s. In this episode, we talk pizza, drive-thrus, AI, and new opportunities — plus, of course, DoorDash’s big reservations news!
Topic Time Stamps:
1:30: News! DoorDash announces its SevenRooms integration
10:00: …and they made a robot.
13:25: Welcome, Justin + more on his front-row seat to the digital restaurant transformation
23:00: Kristen makes a late arrival to the pod + Justin discusses making the leap from restaurant exec to restaurant technology exec
27:50: Why ex-restaurant people make great restaurant tech people
30:03: Should restaurant companies move faster, like at the speed of tech companies?
37:04: How AI and LLMs are changing the way we order at restaurants — and where to find the real opportunities
42:50: (Spoiler alert: the AI opportunity is in the drive-thru, but not where you think!)
The numbers don’t lie: restaurants using AI-powered restaurant kiosks are seeing their average check sizes increase by 20-35%, with some locations reporting gains as high as 50%. Yet countless QSR and fast casual operators continue to rely on traditional ordering methods, essentially leaving thousands of dollars on the table every single day.
The difference isn’t just technology—it’s psychology, data science, and customer experience working together to transform how people order food.
Kiosks don’t just benefit restaurants; they’re the preferred ordering method for consumers. According to a National Restaurant Association report, 84% of U.S. consumers like using self-service kiosks and 66% prefer them to checking out with an employee.
The Science Behind Higher Order Values
When customers interact with restaurant kiosks instead of human cashiers, something fascinating happens: they spend more money. But this isn’t accidental—it’s the result of carefully engineered AI systems that understand consumer behavior better than most restaurateurs realize.
Traditional cashier interactions are brief, often rushed, and limited by human memory and social dynamics. A busy cashier might forget to suggest an appetizer or feel awkward pushing a dessert on a customer who seems in a hurry. The result? Missed opportunities that add up to significant revenue losses over time.
AI-powered kiosks eliminate these constraints entirely. They never forget to suggest complementary items, never feel awkward about upselling, and can analyze ordering patterns in real-time to make personalized recommendations that customers actually want.
Ready to stop leaving money on the table? Discover how Bite Lift’s AI-powered upselling can increase your average check size by 20% or more. The technology is proven, the ROI is clear, and your customers are ready for a better ordering experience.Get a Demo
Real-World Revenue Impact: The Numbers That Matter
Consider the typical fast casual restaurant with 200 transactions per day and a $12 average check size. That’s $2,400 in daily revenue, or roughly $876,000 annually. Now, implement intelligent kiosks that increase the average check by just 25%—a conservative estimate based on industry data.
The transformation is immediate:
Daily revenue jumps from $2,400 to $3,000
Annual revenue increases by $219,000
That’s nearly a quarter-million dollars in additional revenue from the same number of customers
For a small chain with five locations, this represents over $1 million in incremental annual revenue. For larger operators, the numbers become truly staggering.
How AI Upselling Creates Revenue Magic
The secret weapon behind these impressive gains is intelligent upselling technology like Bite Lift, which uses machine learning to identify the perfect moment and method to suggest additional items. Unlike static menu displays or random promotional pop-ups, AI-powered systems analyze multiple data points in real-time:
Customer behavior patterns: For example, the system could recognize that customers who order a chicken sandwich on Tuesday afternoons are 43% more likely to add fries when presented with a “Make it a combo” suggestion at the right moment in their ordering journey.
Seasonal and temporal preferences: AI identifies that cold brew sales increase 67% when suggested to customers ordering salads during lunch hours in summer months, but the same suggestion converts poorly in winter.
Order composition analysis: The technology understands that customers ordering multiple entrees (likely feeding a family) respond well to bulk appetizer suggestions, while solo diners prefer dessert recommendations after confirming their main course.
Visual Psychology: Why Digital Menus Drive Larger Orders
Beyond AI recommendations, the visual presentation of digital menus plays a crucial role in increasing QSR revenue. High-resolution food photography, strategic menu design, and dynamic pricing displays all contribute to higher order values.
Research shows that customers spend an average of 3.2 minutes browsing digital kiosk menus compared to 45 seconds looking at traditional menu boards. This extended engagement time directly correlates with larger orders. When customers can see appetizing images of menu items and explore options at their own pace, they’re naturally inclined to add more items to their order.
The psychology is straightforward: rushed decisions typically result in conservative orders (the familiar favorite), while relaxed browsing encourages exploration and additional purchases (that interesting appetizer they noticed, the limited-time dessert they want to try).
Fast Casual Profits: Beyond the Obvious Upsell
The financial benefits of restaurant kiosks extend beyond simple order value increases. Labor cost optimization represents another significant revenue stream. While kiosks don’t replace all staff, they allow restaurants to redeploy team members to higher-value activities like food preparation, quality control, and customer service.
A typical QSR location spending $180,000 annually on front-of-house labor can often reduce these costs by 15-20% while simultaneously improving order accuracy and speed. The labor savings, combined with increased average check sizes, can improve overall profitability by 30-40%.
The Compound Effect: How Small Increases Create Big Results
The beauty of AI-powered upselling lies in its compound nature. A 20% increase in average check size doesn’t just mean 20% more revenue—it often translates to 40-60% more profit due to the high margins on add-on items like beverages, sides, and desserts.
Consider these real-world scenarios from restaurants implementing intelligent kiosk systems:
Scenario 1: The Coffee Chain
Pre-kiosk average order: $4.75 (primarily beverages)
Post-kiosk average order: $6.20 (beverages plus pastries/snacks)
Profit margin improvement: 52% (due to high-margin food additions)
Scenario 2: The Burger Joint
Pre-kiosk average order: $8.90 (burger and drink)
Post-kiosk average order: $11.45 (burger, drink, fries, and dessert)
Implementation Strategy: Maximizing Your Kiosk ROI
Success with AI-powered kiosks isn’t automatic—it requires strategic implementation and ongoing optimization. The most successful operators focus on three critical areas:
Menu engineering for digital environments: Traditional menu layouts don’t translate directly to kiosk screens. Items need to be reorganized based on digital browsing patterns, with high-margin items strategically positioned for maximum visibility.
Staff training and integration: Kiosks work best when integrated seamlessly with existing operations. Staff need training not just on the technology, but on how to support customers who prefer assisted ordering while maximizing the benefits of automated upselling.
Data analysis and continuous improvement: The real power of AI systems like Bite Lift comes from their ability to learn and improve over time. Restaurants that regularly analyze performance data and adjust their strategies see continued improvement in average check sizes.
The Future is Now: Why Waiting Costs Money
Every day without AI-powered kiosks represents lost revenue that can never be recovered. While competitors implement these systems and capture larger order values, restaurants clinging to traditional ordering methods fall further behind.
The technology has matured beyond early adoption risks. Modern systems like those powered by Bite Lift offer proven ROI, comprehensive support, and seamless integration with existing POS systems. The question isn’t whether AI-powered kiosks will become standard in QSR and fast casual restaurants—it’s whether your restaurant will be an early adopter, capturing maximum benefits, or a late adopter playing catch-up.
The math is clear: AI-powered kiosks don’t just improve customer experience and operational efficiency—they directly and measurably increase revenue. For restaurants serious about growth and profitability, the time to act is now.
Eli Feldman runs Shy Bird, a restaurant with three locations in Boston. He’s also a tech early adopter and excited (and curious!) about how AI can reshape restaurants. In this episode, we talk about Eli’s recent AI hackathon for restaurants, what tools he finds especially useful, and how we might all reimagine the future of restaurants.
Topic Time Stamps:
1:30: Welcome back! And a Welcome Conference debrief
10:30: Welcome, Eli + all about the recent AI in restaurants hackathon he hosted in Boston (and why last-minute scheduling works great for a restaurant crowd)
13:55: What’s broken in modern restaurants? What needs to be addressed?
16:56: Why thinking about AI as a replacement for people is the wrong idea
23:51: Cool AI idea: custom GPTs for menu development
27:41: How Eli encourages AI use at Shy Bird…
30:28: …and why some of the best tools for restaurants are not built specifically for restaurants
35:43: Do you have concerns about privacy or proprietary data?
38:39: Why the internet (and we) need a better classification system for restaurants
In this episode of the Restaurant AI Podcast, Matt Wampler, CEO and Co-Founder of ClearCOGS, sits down with Brandon Barton, CEO of Bite, to explore how kiosk ordering, AI, and deep restaurant experience are shaping the future of guest interactions.
Brandon shares his 25-year journey from bussing tables in Brooklyn to running the dining room at a Danny Meyer restaurant, making the leap to restaurant tech at Averro, and eventually leading Bite—a software company bringing “e-commerce on a touchscreen” into restaurants nationwide. He explains why Bite focuses on software over hardware, how kiosk ordering can be as (or more) hospitable than face-to-face, and why technology should be an additive part of the guest experience, not a replacement for it. They dive into how AI-driven recommendations can adapt in real time to weather, regional trends, and guest behavior, the concept of “unified guest identification,” and why hospitality at scale often comes down to simple gestures—like giving away fries when you don’t have to. Brandon also shares his perspective on the fractured state of restaurant technology, why costs dropping will lead to more niche players (not fewer), and the importance of working with tech leaders who have restaurant roots.
From hands-on stories about catching escaped roosters to forward-looking ideas about AI agents and data co-ops, this conversation blends humor, operational wisdom, and a candid look at the next wave of restaurant technology.
Topic Time Stamps
00:00 Intro 02:25 Welcome Brandon Barton 03:03 Understanding the business of kiosks in restaurants 7:00 Why kiosks work for an ordering experience 10:55 Point of sale in 2025 14:46 Technology renaissance in the restaurant industry 19:13 Brandon’s background in technology 23:13 Remaining a restaurant person despite a pivot to technology 27:16 Brandon’s calling is to help restaurants embrace technology 29:50 The future of ordering and the guest experience 37:26 The psychology of kiosk ordering 40:05 Using AI to help you order 41:13 The future of the restaurant technology industry 44:34 Restaurant brands building technology 47:15 Ex-restaurant people make better technology 49:07 Relationship between technology and restaurants 52:33 What Bite is doing with AI today 55:40 Learning about how people order 57:25 The best conversations about kiosks 58:40 Advice for choosing technology 1:01:08 Best curated customer experience 1:01:30 Favorite wine 1:01:33 Favorite LLM 1:02:06 Advice for restaurant technology companies 1:02:27 The future for Bite 1:02:44 Outro
It’s a Kristen-and-Brandon summer special! The Simmer checks in on what Brandon dubs “reservation wars 3.0” as the biggest restaurant tech companies in the space — reservations and beyond — choose sides. In this episode we talk DoorDash, SevenRooms, Uber, OpenTable, Toast, Resy, Tock and more. The Simmer will return after Labor Day with more industry guests and insight.
Topic Time Stamp:
2:19: “The most interesting subject in the space of restaurant technology right now is the alignment of enemies.”
7:25: What do all of these tech companies *actually* want?
17:00: Will big tech alignment strategies fill seats at restaurants?
20:34: DoorDash + McDonald’s is an example of how the biggest restaurant tech companies are thinking about their future outside of reservations.
24:25: Given all of this evolution, what’s best for restaurant guests?
29:40: (Wait, are reservations companies still cutting restaurants checks?)
38:12: Brandon makes his prediction: “The dark horse here is the deep pockets of SevenRooms and DoorDash.”
Restaurant catering — and the tech that powers it — is hot, hot, hot. At nearly 20 years old, ezCater is poised to take advantage of the renewed interest from office workers and the restaurants that serve them. In this episode, we talk about the evolution of catering, the tech that supports it, and why a little reassurance and hand-holding goes a long way with corporate clients.
Before Rob Edell was DoorDash’s head of DashPass, he was a restaurant tech founder building a business he eventually sold to Resy. Rob joined DoorDash years before it became the market leader it is today, and after almost a decade of the company, he’s had a front row seat to the evolving restaurant business. In this episode, we talk about DoorDash’s growth and evolution, how DashPass encourages loyalty, and what’s coming next.
Ilir Sela has been helping local pizzerias with purpose-built tech for over a decade. Slice got its start as an online ordering platform for independent pizzerias and now offers much more: Point of sale, loyalty, delivery, and even supply chain support, printing custom pizza boxes and delivering them to customers. In this episode, we talk about first-party and third-party delivery, the newest crop of ovens, and (of course!) what makes really great pizza.